For a big company, maybe website is a common thing nowaday. But how about a small retailer company? To compete with others this day, i kindly suggest you - the owner of small retailer company, to start thinking of your company's website. You can just use your website as online information about your company, includes your products. But i suggest you to build an online store of your company.
Online Store
If you have a product you want to sell then you'll need to setup a shopping cart on the website. Most web hosts provide shopping cart solutions you can buy and install, but you still need a method to collect payments.
If you don't want to go through the hassle of applying for a merchant account to accept credit cards yourself, you can always use other methods, including the traditional ways, such as transfer to your bank account or maybe COD (Cash on Delivery). COD: A transaction in which goods are paid for in full in cash or by certified check immediately when they are received by the buyer.
Management Issues
There are several management issues to be concerned if you would like to build a website. You're probably wondering things like...
1) What are technical aspects to be concerned? for example:
- which type of e-business applications do you develop?
- which technologies do you use?
- how do you secure data?
2) Do I/my current staff have the necessary skills?
3) How much will this cost?
4) What about copyright laws?
5) Do I have to pay taxes on money I make?
I think the management issues will be automatically more complicated by the growth of your website later on. What i share is about the basic things only, to guide you or provide you a checklist before making decision to create your company's wesite.
The Stages : Step-by-Step Guide to Create Your Own Website
1. Get Your Domain Name
The first thing you need to do before anything else is to get yourself a domain name. A domain name is the name you want to give to your website. For example, the domain name of the website is "domainname.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It's just a name. It's sort of like registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with the name.
2. Choose a Web Host and Sign Up for an Account
A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them. You will need to sign up for an account with a web host so that your website has a home. If getting a domain name is analogous to getting a business name in the brick-and-mortar world, getting a web hosting account is analogous to renting office premises for your business.
3. Designing your Web Pages
Once you have your domain name and web host, your next step will be to design the web site itself. If you are using a third party web designer to do it for you, you can probably skip this step.
4. Testing Your Website
Although I list this step separately, this should be done throughout your web design cycle. I list it separately to give it a little more prominence, since too few new webmasters actually perform this step adequately. In additional, you should test your website built by third party web designer.
5. Collecting Credit Card Information, Making Money
If you are selling products or services, you will need some way to collect credit card information. You should read up on How to Accept Credit Cards on Your Website. Or guide your customer to do other ways of payment method.
6. Getting Your Site Noticed
When your site is ready, you will need to submit your site to the search engines, particularly Google. You can find the Google submission page by clicking on the "About Google" link on Google, and then locating the "Submit your content to Google" link on the page that appears. However, submitting your site to Google alone is, quite frankly, a pointless endeavour. If there are no other links to your site on the web, Google will be appear most reluctant to index your site and show results that include your pages. If there are many other links to your site, you don't even have to bother to submit it to Google - it will find your site by itself.
Online Shopping Behaviors
Personally, I'm not a fan of creating online shopping websites, especially if you're new to building a website. That's not to say online stores can't be successful. Just make sure you understand what you're getting into :p Just sharing anyway...
- When most people shop online, they go directly to their favorite retail store websites (Target.com, OldNavy.com, Macys.com, etc.) and then browse.
- Not many people type in generic items in Google (red socks, for example) and search through "no name" online stores to find what they're looking for.
So, if you want to create a store to sell generic items that can be found at more popular retail stores, you are going to have to fight to compete with all the major retailers. And unless you have a lot of money to invest in advertising, this can be a very tough way to make money online. There are many people over the years who say they want to build a site like Amazon.com. Not a good idea for someone new to website building and internet marketing. You should create unique website, maybe in the business process itself, the design, the products, or anything else to compete in internet.
Hope this article usefull for you ^^
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